Profitable, repeatable revenue, built on contribution margin and blended ROAS, with the creative velocity and clean tracking that modern ecommerce demands.
Meta and Google each report the conversions they can claim, so they double count each other and over credit themselves. Scaling on that number quietly burns margin. We manage to the numbers your accountant recognises.
Advantage Plus and Performance Max for scale, with manual campaigns where control and margin matter. The right mix for your catalogue and stage.
A testing engine, not one off ads. A steady flow of angles, hooks and formats so the algorithm always has fresh winners to scale.
Prospecting to bring new buyers in, retargeting to convert intent, and retention to grow repeat revenue and lifetime value.
Clean titles, attributes and imagery so Shopping and Advantage Plus catalogue ads work hard for every product.
Conversions API and server side events to recover the signal lost to iOS and cookie limits, so optimisation stays accurate.
One dashboard that ties spend to blended ROAS, MER and contribution margin, in language you can act on.
Audit accounts, tracking, feed and unit economics. Find where margin leaks.
Fix tracking, rebuild structure, and stand up the creative testing engine.
Push spend where contribution margin holds, across the full funnel.
Compound with data, retention and AI assisted creative production.
Send me your store and current numbers. I will show you where the profitable growth is.
