Server-Side Tracking with Conversions API: Why Browser Pixels Lose 30–40% of Your Data
Browser-side tracking has been quietly degrading for years — iOS 14, intelligent tracking prevention, ad blockers, cookie restrictions. Conversions API solves it, but only if implemented correctly. Here’s what most setups get wrong.
WordPress + Forminator + Conversion Tracking: The Full Stack Setup
The WordPress + Forminator combination handles most agency lead-gen sites. The default install captures the lead but loses the attribution. Here’s the full configuration that gets every event firing correctly across Meta, Google, and your CRM.