GA4 Explorations Nobody Uses (And What They Reveal)
Most GA4 users live in the standard reports and never open Explorations. The default reports show you what happened. Explorations show you why — and they’re the difference between knowing your bounce rate and knowing what to do about it.
WordPress + Forminator + Conversion Tracking: The Full Stack Setup
The WordPress + Forminator combination handles most agency lead-gen sites. The default install captures the lead but loses the attribution. Here’s the full configuration that gets every event firing correctly across Meta, Google, and your CRM.