Meta Advantage+ in 2026: When to Trust the Algorithm and When to Override It
Advantage+ Shopping and App campaigns have matured dramatically. But blind trust in automation still burns budget. Here’s a practitioner’s framework for knowing when to let it run and when to pull the lever.
Zapier vs. Make for Marketing Automation: Ten Real Use Cases and Which Tool Wins
Both tools claim to automate everything. Both can. But Zapier wins on five common workflows and Make wins on five others. Here’s the actual breakdown with cost implications.