Server-Side Tracking with Conversions API: Why Browser Pixels Lose 30–40% of Your Data
Browser-side tracking has been quietly degrading for years — iOS 14, intelligent tracking prevention, ad blockers, cookie restrictions. Conversions API solves it, but only if implemented correctly. Here’s what most setups get wrong.
Meta Advantage+ in 2026: When to Trust the Algorithm and When to Override It
Advantage+ Shopping and App campaigns have matured dramatically. But blind trust in automation still burns budget. Here’s a practitioner’s framework for knowing when to let it run and when to pull the lever.
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